Dynamic Pricing is a pricing tool in the Holidu Host Account that helps you set competitive nightly rates based on what guests have actually paid for bookings of similar properties in your region. Instead of building each season's prices by hand, you start from a recommended price curve for the next 14 months, adjust it, and apply it to your calendar in a few steps.

What is Dynamic Pricing?

Dynamic Pricing uses real booking data to show you how properties like yours are priced across the year. Holidu compares your property with similar properties in your focus region that have the same maximum occupancy, based on completed, non-cancelled Holidu Homes bookings. Your recommended price curve reflects seasonality and local demand, so you can price your property with confidence as the market changes.

As demand shifts, Holidu continues to make price recommendations. You decide how to act on them:

  • Manual pricing: Review each recommendation and apply it yourself with one click.
  • Automatic price optimization: Let Holidu adjust your price level for you, within a minimum and maximum range that you set.

Key benefits of Dynamic Pricing

  • Save time by starting from a ready-made 14-month price curve instead of setting every season manually.
  • Stay competitive with properties in your region based on actual completed bookings.
  • Respond to changes in demand with timely price recommendations.
  • Stay in control with adjustable price levels, season rules, and the option to edit any date.

How to set up Dynamic Pricing: step-by-step guide

Step 1: Open Dynamic Pricing

Log in to your Holidu Host Account and go to the Pricing tab. If you have a new listing or no seasons are configured yet, you will see an empty state. Click "Get started" to launch the guided setup.

Step 2: Choose your tier (category)

Select the category that defines which group of similar properties you want to compete with:

  • Budget: Priced like the cheapest approximately 15% of similar properties in your area.
  • Comfort: Priced around the average of similar properties.
  • Premium: Priced like the top approximately 15% of similar properties in your area.

If enough data is available for your property, Holidu highlights the best-fit category with a "Recommended for you" badge.

Note: "Similar properties" are based on completed, non-cancelled Holidu Homes bookings, not listed prices, and not on other platforms such as Airbnb or Booking.com. This comparison group is fixed and cannot be manually adjusted.

Step 3: Review your price curve

After you choose a category, a suggested 14-month price curve appears. You can fine-tune it with two controls:

  • Price level: Shifts the entire curve up or down to set your overall nightly rate.
  • Seasonal effect (Advanced settings): Controls how much prices change between seasons, from a flat rate all year to a more pronounced seasonal curve.

Step 4: Set your season rules

The guided setup groups your 14 months into season types: Peak, High, Mid, and Low, based on local demand. For each season type, set the following once. These rules apply to every date in that season:

  • Minimum stay
  • Weekend markup
  • Check-in and check-out days

Step 5: Preview and apply your prices

Before anything is applied, you will see a preview comparing your new nightly rates with your current rates. Review the changes, then click "Apply prices."

Important: Applying the guided setup overwrites your existing prices and season settings, including any manual changes you have made to individual days. You will see the new and current prices before you confirm, and you can still fine-tune any date afterwards.

Step 6: Adjust anytime

Nothing is locked in. You can reopen Dynamic Pricing at any time to change your price level or seasonal effect. You can also edit specific dates, prices, and minimum-stay rules directly in the calendar.

Keeping your prices up to date

  • Holidu refreshes the underlying booking data weekly, so your Similar Properties comparison gradually reflects current market activity.
  • As demand shifts, Holidu surfaces price recommendations that you can apply with one click.
  • To set prices automatically, turn on "Enable automatic price optimization." Define a minimum and maximum range (your floor and ceiling). Holidu will adjust your price level within that range, and every change appears in your price history.
  • You can switch back to manual pricing at any time.

If you do not see the Dynamic Pricing feature, there may not be enough booking data yet in your region.

Frequently asked questions about Dynamic Pricing

Will my existing prices be overwritten?

Yes. Applying Dynamic Pricing replaces all current prices and settings, including manual adjustments to individual days. You will see a comparison of your new and old prices before you confirm, and you can edit individual days at any time afterwards.

What are the pricing seasons (Peak, High, Mid, Low)?

These are demand-based groups that organize your year into pricing periods. Peak is the highest demand period and Low is the quietest. You can adjust the settings for each season type before your final prices are applied.

Can I still control my minimum stay?

Yes. Dynamic Pricing suggests minimum stay rules based on demand, but you can edit them manually at any time.

Can I adjust my prices later?

Yes. You can return to the editing mode at any time to change your overall price level or seasonal effect, and you can edit specific dates and price ranges as usual.

What do Budget, Comfort, and Premium mean?

These categories define which group of similar properties you want to compete with. Budget is priced like the lower end of your local market, Comfort is priced around the average, and Premium is priced like the top-end properties in your area.

Are cleaning fees or taxes included in these prices?

No. Suggested prices are nightly rates only. Cleaning fees, taxes, and other charges are managed separately and are not affected by this tool.

Is the minimum price the lowest amount I will ever receive for a booking?

No. The minimum price applies to your nightly base rate. Active discounts, such as a 10% weekly discount or a 15% last-minute deal, are calculated on top of your nightly rate. The final price a guest pays may therefore be lower than your minimum setting.

Will Dynamic Pricing change the price of bookings I have already received?

No. Confirmed reservations keep the price they were booked at. Dynamic Pricing only updates rates for nights that are currently available and unbooked.

Why don't the similar properties' prices match what I see on Airbnb or Booking.com?

Dynamic Pricing is based on completed bookings within the Holidu portfolio, not on listed or asking prices on other platforms. Some difference is expected.

Can I change the comparison area or radius used for the price curve?

No. The comparison area, known as your focus region, is fixed. You can fine-tune your own level within the selected category using the Price Level slider.

How does Dynamic Pricing handle extra-guest surcharges?

Dynamic Pricing prices for the full number of adults your property accommodates. If you charge a base rate for fewer adults than your maximum capacity, lower the price level in the setup wizard accordingly.

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